The Council for Advancement and Support of Education (CASE) has named King’s Academy a gold award winner of its 2017 Circle of Excellence awards program. King’s Academy was recognized for its recruitment video titled “This could be your school too.”
A panel of experts selected King’s entry in the short recruitment video category from among 65 entries.
In 2017, more than 715 higher education institutions, independent schools and nonprofits worldwide submitted more than 3,364 entries for consideration in nearly 100 categories. Judges gave 366 awards: 118 bronze; 125 silver, 107 gold and 16 grand gold.
The Council for Advancement and Support of Education is one of the largest international associations of education institutions, serving more than 3,670 universities, colleges, schools and related organizations in more than 82 countries. CASE is the leading resource for professional development, information and standards in the fields of education fundraising, communications, marketing and alumni relations.
The video’s humorous approach to introducing King’s to newly admitted students who have not yet enrolled proved a hit with the panel of judges who said, “Of all the entries with a humorous approach, King’s Academy stood head and shoulders above the rest. This yield video intended for admitted students clearly hits the mark by making the relatively new institution in Jordan feel familiar and known.”
Created by King’s alumnus Robert Bahou ’11 and the school’s communications team, the video has to date been viewed more than 22,500 times on YouTube and over 10,000 times on Facebook.
According to the judges, “This short film was well written, edited beautifully, funny and original, but also carried a depth and strength that is hard to balance when poking fun at oneself. Rather than showcasing an alumnus, this video was created by one, which is an innovative way of highlighting what alumni can do and are willing to do for one's alma mater.”
Sue Cunningham, president and CEO of CASE, said 2017 was the most competitive year ever for the awards program that recognizes outstanding achievement in educational advancement.
“These awards acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism and deliver exceptional results,” Cunningham said.